Location: Abakaliki, Ebonyi
Reports to:Area Sales Manager
Your Purpose in the Role
- Territory Manager, Abakaliki, is responsible for driving secondary sales by making Unilever’s products available and visible to the consumer for the assigned territory.
- Managing distributors and distributor’s sales force and ensuring optimal implementation of company’s trade activities and merchandising plans across all relevant channels.
Responsibilities
Sales:
Right Stores:
- Expand coverage to all viable stores in keeping with territory plans
- Ensure that effective coverage is as close to 100% as possible
- Constantly be on the lookout for new store openings
- Improve controlled coverage through Sub-D and Mainstream
Better Stores:
- Ensure use of HHTs to meet all store specific tasks
- Ensure right merchandizing tasks are executed by a merchandiser supported by DSR
- Maximise the number of perfect stores under your coverage
Better Served:
- Ensuring orders are fulfilled in full on time
- Improve suggested sell in quantity and right assortment for expansion in store
- Providing the right frequency of service and category level or common DSR to book orders
- Manage KD’s and customer’s complaints
Target Achievement:
- Drives 100% achievement of all KPIs within the assigned territories and all relevant channels.
- Optimization of TTS Trade Term Spend
- Building Distribution Network by Leveraging Brands
- Driving core of the core/distribution drives/new launches/promotion packs/improve shelf availability for key promoted SKUs / the right assortments into relevant stores
Launch/Re-launch:
- Drive numeric and weighted distribution More stores, on shelf availability and Share of Shelf
- Driving success of channel programs with relevant stores and ensuring desired objectives are achieved.
- Propose relevant territory-specific channel activities to area, regional and channel managers.
Instore Execution:
- Execution of perfect stores programmes to win at point of sales
- Ensure implementation of in-store objectives during coaching and accompaniment of DSRs.
Business Environment:
- Distributor Management
- Distributor appointment
- Regular stock taking & system reconciliation
- JBP Execution
- DSR training/development
- DT Controls
- Performance assessment
- Customer service
- LeverEdge Hygiene
- Trade Servicing: DT is the face of Unilever in a market to the retailers. All key issues and grievances are to be handled sensitively and in timely manner.
- Regular coverage of all stores on the beat plan
- On time delivery of stocks to stores
- Addition of new stores that may open in the market
- Satisfactory levels of secondary CCFOT
- On time trade claims settlement to stores
- Ensuring quality of products on shelf and at KDs
Competitive Intelligence:
- Territory manager is the eyes and ears on the battlefield and hence must always be on the look out for competitive intelligence like:
- New launches
- Price changes
- Consumer promotions
- New distribution strategies
- New channel programs
- Sampling activities by competitors
- Wholesale trends
- Any activity observed should be reported to the line manager at the earliest.
Experiences & Qualifications
- 2–4 years of experience in Sales.
- Strong analytical and digital skills.
Skills:
- Has excellent knowledge about territory management.
- Has a strong rapport and relationship across Route-to-Market value chain
- Strong Business & Finance Acumen
- Great insights about the business in territory including what are the key challenges and opportunities for Unilever.
- High integrity in doing business
- A problem solver and approachable leader
- Excellent negotiation and persuasive skills
- Ability to interpret sales trends & analysis data analytics
- Produces consistent results
- KD sales force capability development.
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