Marketing Manager

Job description

• To develop and execute integrated marketing strategies that strengthen inq.'s market position, build brand visibility, support revenue growth and position the organisation as a credible digital solutions partner.
• The role will translate inq.'s capabilities, solutions and customer value propositions into compelling market propositions, campaigns and content, while working closely with Sales, Product, Customer Success, Technology and Corporate Services to drive measurable business impact.

Responsibilities 
Brand & Corporate Marketing:

• Translate and consistently apply inq.'s corporate positioning, brand identity and messaging across all market-facing channels.
• Strengthen inq.'s visibility and reputation within the Nigerian technology and digital solutions ecosystem.
• Develop initiatives that position inq. as a credible voice on relevant industry and technology issues.
• Ensure consistency of brand messaging across campaigns, presentations, digital platforms, events and external communications.
• Identify opportunities for executive and corporate thought leadership.

Success looks like:
The market has a clearer understanding of who inq. is, what it does and the value it creates.

Solution & Product Marketing:

• Develop compelling value propositions and go-to-market plans for inq.'s products and solutions.
• Translate technical capabilities into clear business benefits for target customers and industries.
• Work with Product, Technology and Sales teams to develop solution messaging, sales collateral, case studies and campaign assets.
• Support the introduction and market activation of new products, solutions and partnerships.
• Develop sector-specific propositions based on customer needs and market opportunities.

Success looks like:
Customers can understand the business problem inq. solves, the value of its solutions and why inq. is relevant to them.

Demand Generation & Sales Enablement:

• Develop integrated campaigns that generate awareness, engagement and qualified commercial opportunities.
• Work closely with Sales to identify priority markets, accounts, sectors and opportunities.
• Develop marketing programmes that support the sales pipeline and customer acquisition strategy.
• Develop marketing programmes that support the sales pipeline and customer acquisition strategy.
• Provide Sales with relevant content, presentations, case studies, campaign materials and other enablement tools.
• Track the contribution of marketing activities to pipeline and commercial outcomes.

Success looks like:

• Marketing is demonstrably contributing to market engagement, qualified opportunities and revenue growth.

Digital Marketing, Content & Communications:

• Lead the development of relevant content across the website, social media, email, digital platforms and other channels.
• Manage the content calendar and ensure timely delivery of high-quality market-facing content.
• Drive website optimisation, SEO and digital engagement initiatives.
• Develop thought leadership, customer stories, industry insights and other content that demonstrates inq.'s expertise.
• Coordinate external communications and PR activities with relevant agencies and partners.
• Monitor digital performance and use insights to improve campaigns.

Events, Partnerships & Market Engagement:

• Proactively identify and manage the industry events & engagements calendar, with the objective of participation and visibility for the company.
• Develop and manage strategic marketing events, industry engagements, sponsorships and activations.
• Identify opportunities for joint marketing initiatives with technology partners, customers and other ecosystem stakeholders.
• Coordinate participation in relevant industry forums, conferences and technology events.
• Maximise the commercial and reputational value of events and partnerships through pre-event, event and post-event engagement.
• Maintain relationships with relevant media, industry platforms and marketing partners.

Customer Advocacy & Market Proof:

• Identify opportunities to turn successful customer engagements into market proof.
• Develop customer case studies, testimonials, success stories and reference materials.
• Work with Customer Success and Sales to identify customers willing to participate in advocacy activities.
• Build a library of credible evidence demonstrating the impact of inq.'s solutions.
• Use customer outcomes to strengthen brand credibility and commercial propositions.
• This is particularly important because one of the weaknesses identified in the strategic work is the limited number of published case studies and demonstrated impact results.

Marketing Planning, Budget & Performance:

• Develop the annual marketing plan aligned with commercial and corporate priorities.
• Manage the approved marketing budget and ensure activities are delivered within agreed parameters.
• Establish KPIs for campaigns and marketing programmes.
• Track marketing performance, ROI and contribution to commercial objectives.
• Provide Sales with relevant content, presentations, case studies, campaign materials and other enablement tools.
• Track the contribution of marketing activities to pipeline and commercial outcomes.
• Provide regular marketing performance reports and recommendations to management.
• Manage external agencies, suppliers and marketing partners effectively.

Communications and Work Relationships
Internal:

• Commercial & GTM
• Sales
• Product Management
• Customer Success
• Technology
• Finance
• Corporate Services
• Executive Management

External:

• Customers
• Technology and strategic partners
• Media organisations
• Industry associations
• Marketing and PR agencies
• Event and sponsorship partners
• Digital/media platforms

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.
• Professional marketing qualification such as CIM is an advantage.
• Minimum 6–8 years' relevant marketing experience, with substantial experience in B2B marketing.
• Demonstrated experience in technology, telecommunications, digital solutions or a related sector.
• Experience in a role requiring both strategic planning and hands-on execution.
• Experience managing agencies, budgets and cross-functional marketing programme.
• Strong experience in B2B marketing, preferably within technology, telecommunications, digital solutions or a related sector.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns.
• Experience marketing technology products, solutions or services to enterprise customers.
• Strong understanding of brand positioning and corporate communications.
• Experience working closely with Sales and commercial teams to generate market opportunities.
• Experience developing go-to-market strategies and value propositions.
• Experience managing digital marketing, content, PR and external communications.
• Experience managing marketing agencies, suppliers and strategic partners.
• Demonstrated experience managing marketing budgets and measuring campaign effectiveness.
• Experience developing thought leadership, customer case studies or industry content would be an advantage.
• Strong understanding of the Nigerian business and technology environment

Job Related Skills:
Strategic & Commercial:

• Strategic marketing thinking
• Commercial acumen
• Market and customer insight

Brand & Communication:

• Brand management
• Corporate communications
• Storytelling
• Content development
• Presentation and thought leadership

Digital:

• Digital marketing
• Social media
• Website/SEO
• Digital analytics
• Marketing technology

Execution:

• Project management
• Campaign management
• Budget management
• Agency/vendor management
• Ability to manage multiple priorities.