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Route-to-Market FMCG Sales Lead

Ewvie Ltd

  • Lagos
  • Hybrid
  • Today

Primary Job Responsibilities

  • Support the implementation and optimisation of route-to-market strategies across assigned territories and distribution channels.
  • Monitor market coverage, product availability, distribution efficiency, and channel performance to identify gaps and improvement opportunities along the corridor.
  • Analyse distributor, wholesaler, retailer, and customer performance to support effective channel management and commercial decision-making.
  • Monitor the effectiveness of existing routes, territories, and distribution models, and recommend adjustments based on market dynamics and corridor requirements.

Major Requirements

  • B.Sc. / HND in Marketing, Sales, or other relevant discipline.
  • Over 3 years of relevant field sales experience, preferably in the FMCG industry.
  • Strong knowledge of Route-to-Market principles, distribution models, van sales, and channel management.
  • Solid understanding of FMCG sales and distribution operations across Lagos commercial corridors.

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