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General Manager - Sales and Marketing

Fadac Resources

  • Lagos
  • On-site
  • Full Time
  • Today

Level: Senior Management / C-Suite
Industry: Luxury / Premium Retail

Job Summary

  • Our client is seeking an accomplished General Manager, Sales amp; Marketing to provide strategic and commercial leadership across its business portfolio.
  • This is a senior leadership position for an experienced commercial executive with a strong track record of driving revenue, profitability, customer growth and brand development within premium/luxury or other high-value customer environments.

Key Responsibilities

  • Develop and execute an integrated annual Sales & Marketing strategy across all business units, regions, and channels, including e-commerce.
  • Provide strategic leadership across Sales, Marketing, Brand, Digital, PR, and boutique retail functions.
  • Take full P&L accountability for Sales & Marketing, managing budgets, monthly profitability, forecasting, and revenue targets.
  • Lead, coach, and develop the Heads of Sales and Marketing, driving a high-performance culture and career growth across all teams.
  • Drive sales performance and channel growth B2C, B2B, B2G while protecting pricing, discount controls, and operational integrity.
  • Build strong relationships with HNWI/  VIP clients, brand principals, suppliers, and key external stakeholders.
  • Optimize product mix, pricing, and assortment using market insights while ensuring strict brand standard compliance.
  • Maintain luxury service excellence across boutiques, establish clear team KPIs, and ensure robust operational governance.

Requirements

  • Minimum 15 years of professional experience and at least 5 years leading combined sales and marketing teams.
  • Strong network in HNI, corporate and government circles.
  • Proven experience with P&L ownership and responsibility for significant revenue targets.
  • Demonstrated success leading large Sales & Marketing functions across multiple business units, channels or markets.
  • Strong commercial strategy,  business development and revenue-growth capabilities.
  • Experience managing high-value/HNW clients and premium customer segments is highly desirable.
  • Strong understanding of brand, digital, e-commerce and integrated marketing.
  • Exceptional executive leadership, stakeholder management and people-development skills.

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