Digital Marketing Officer

JOB DESCRIPTION 

• Develop and implement digital marketing strategies that support the company's business objectives.
• Plan and execute digital campaigns to promote the company's services.
• Identify target audiences and develop effective marketing approaches to reach them.
• Research market trends, customer behaviour, and competitors' digital marketing activities.
• Recommend innovative ways to improve the company's online visibility and customer acquisition.
• Create engaging content for social media, websites, email campaigns, and other digital platforms.
• Develop captions, promotional messages, articles, graphics briefs, and short-form video concepts.
• Collaborate with graphic designers, photographers, and videographers to produce quality marketing materials.
• Develop campaigns to generate leads, increase customer enquiries, and promote the company's services.
• Monitor advertising expenditure and campaign performance.
• Test different advertisements, audiences, and messages to improve results.
• Track digital marketing performance using relevant analytics tools.
• Monitor key metrics, including reach, impressions, engagement, website traffic, leads, conversions, and advertising costs.

REQUIREMENTS

• At least 1–3 years of relevant digital marketing experience.
• Experience managing business social media accounts and online advertising campaigns.
• Experience in content creation, campaign planning, and digital analytics.
• proximity to the island is very important

Method of Application

Interested and qualified candidates should forward their CV to: oluseye@hopmobiletransport.com using the position as subject of email.