Social Media Manager

Job Summary

• We are seeking a strategic and results-driven Social Media Manager to drive brand visibility, audience engagement, and digital growth for a dynamic organization.
• The ideal candidate will be responsible for leading the social media team, developing and executing digital branding strategies, and ensuring consistent brand positioning across all online platforms. This role requires a creative and analytical professional who can combine storytelling, audience engagement, and performance insights to achieve measurable business outcomes.
• Ultimately, you will strengthen the company\'s online presence, increase audience engagement, and drive sustainable brand growth through innovative digital marketing and branding initiatives.

Key Responsibilities

• Lead, supervise, and manage the Social Media Team to deliver high-quality content and campaigns for well-known brands such as MTN, UBA, Tecno, Infinix, and other major brands.
• Develop and implement comprehensive social media and online branding strategies aligned with business objectives.
• Manage brand voice, messaging, and consistency across all digital platforms.
• Drive audience growth, engagement, and community development through innovative campaigns.
• Analyze social media and digital performance metrics to identify opportunities for improvement.
• Oversee content planning, content calendars, and campaign execution across multiple channels.
• Manage paid social campaigns, influencer partnerships, and community engagement initiatives.
• Monitor industry trends, competitor activities, and emerging digital platforms to maintain brand relevance.
• Collaborate with marketing, design, content, and product teams to ensure cohesive brand communication.
• Support brand reputation management and respond effectively to online engagement challenges.
• Provide regular performance reports and strategic recommendations to leadership.

Requirements

• Minimum of HND or Bachelor\'s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3–5 years\' proven experience managing social media and online branding for established brands such as MTN, Glo, Infinix, Tecno, UBA, Moniepoint, Opay, or similar brands.
• Demonstrated experience contributing to the growth of recognized brands within telecommunications, banking, technology, FMCG, or similar industries.
• Proven track record of increasing brand visibility, audience engagement, and business impact through digital channels.
• Experience leading and managing creative or social media teams.
• Strong understanding of social media management platforms, analytics tools, and digital marketing best practices.
• Experience working in fast-paced and performance-driven environments.

Key Competencies

• Strong social media strategy and online branding expertise.
• Excellent leadership and team management capability.
• Strong content planning and campaign management skills.
• Data-driven decision-making and analytical thinking.
• Excellent written and verbal communication skills.
• Strong understanding of paid advertising, content strategy, and digital trends.
• Ability to interpret performance data and translate insights into actionable strategies.
• Creativity, innovation, and strong problem-solving ability.
• High level of organization, accountability, and attention to detail.
• Ability to manage multiple projects and deadlines effectively.

Method of Application

Interested and qualified candidates should forward their CV to: recruiter.u@fmragency.com using the position as subject of email.