Sales and Marketing Officer

Role Overview

• To drive patient acquisition, corporate partnerships, referral relationships and brand visibility for the hospital through effective digital marketing, business development and relationship management.
• The role requires a commercially minded professional who can grow the hospital's online presence while building strong relationships with corporate organizations, HMOs, clinics and other healthcare partners to increase patient visits and revenue.

Key Responsibilities
Corporate Sales and Business Development:

• Identify and approach companies, government agencies, schools, organisations and other potential corporate clients.
• Develop relationships with corporate HR teams, administrative managers and decision-makers to promote corporate health checks, medical screenings and employee healthcare services.
• Conduct cold outreach, business visits, presentations and follow-ups to generate new business.
• Prepare proposals, service presentations and quotations for corporate clients.
• Maintain a pipeline of prospects and convert leads into active corporate accounts.

HMO and Healthcare Partnerships:

• Support the development and management of relationships with HMOs, clinics, laboratories, pharmacies and other healthcare partners.
• Assist with HMO panel applications, onboarding documentation and follow-up processes.
• Develop referral relationships that support appropriate patient referrals and increase awareness of the hospital's specialist services.
• Support the implementation of patient referral, loyalty and corporate wellness programs where applicable.

Marketing Analytics and Reporting:

• Maintain weekly trackers for leads, enquiries, corporate visits, proposals, conversions and revenue generated.
• Prepare weekly performance reports against agreed sales and marketing KPIs.
• Monitor competitor activities, market trends and opportunities for service promotion.
• Recommend practical improvements based on campaign performance, customer feedback and sales results.

Digital Marketing and Brand Management:

• Manage the hospital's social media platforms, including Instagram and other relevant digital channels.
• Develop and execute digital marketing campaigns to promote hospital services, specialist clinics, health packages and screening programs.
• Manage WhatsApp Business communications and Google Business Profile to improve visibility, enquiries and patient engagement.
• Track campaign performance, audience engagement, leads and conversions, and recommend improvements.
• Coordinate the development of marketing content, flyers and promotional materials using Canva or similar tools.

Stakeholder and Patient Engagement:

• Respond professionally to marketing enquiries and direct prospective patients to the appropriate hospital channels.
• Coordinate with clinical, administrative and customer service teams to ensure accurate communication of hospital services.
• Maintain professional relationships with clients and partners while protecting patient confidentiality.
• Ensure marketing activities comply with hospital policies and applicable healthcare advertising and data protection requirements.

Key Performance Indicators KPIs

• Growth in qualified digital enquiries and patient leads.
• Social media growth, engagement and campaign conversion.
• Number of corporate prospects contacted and meetings conducted.
• Number of corporate accounts and partnerships secured.
• Number of HMO applications or partnership processes progressed.
• Conversion of enquiries and proposals into business.
• Revenue generated from corporate accounts and marketing campaigns.
• Timely submission and accuracy of performance reports.

Qualifications and Experience

• Bachelor's Degree or HND in Marketing, Business Administration, Communications, Public Relations or a related field.
• 2–4 years of relevant marketing or business development experience, preferably in healthcare, wellness or B2B services.
• Demonstrated ability to manage and grow social media accounts with measurable results.
• Experience in corporate sales, cold outreach, presentations and relationship management.
• Proficiency in WhatsApp Business, Instagram, Google Business Profile and Microsoft Excel.
• Ability to create basic marketing designs using Canva or similar tools.
• Demonstrated ability to maintain sales trackers and report performance against weekly KPIs.
• Existing relationships with corporate HR contacts, benefits managers or clinic procurement leads in Abuja and the surrounding business market is a strong advantage
• Familiarity with HMO panel application and onboarding processes, including NHIA, Hygeia and AXA Mansard etc. is highly desired.
• Experience managing healthcare referral programs, patient loyalty initiatives or corporate wellness campaigns.
• Experience marketing specialist consultations, diagnostic services, medical screenings or other hospital services.

Key Competencies:

• Digital marketing and social media management
• B2B sales and corporate relationship management
• Lead generation, prospecting and conversion
• Presentation, negotiation and communication
• Data analysis, KPI tracking and reporting
• Canva and basic content creation skill
• Initiative, organisation and follow-through
• Professionalism, confidentiality and customer focus

Method of Application

Interested and qualified candidates should forward their CV and Cover letter to: practicemanager@everethereal.com and copy 234ethereal@gmail.com using the Job Title as the subject of the email.