Product Manager, Lydia, IUD & Progesta Injection

Job Purpose

• The Product Manager owns the brand strategy, positioning, and demand generation for Lydia IUD and Progesta Injectable across all relevant channels (hospital, retail, wholesale). The role is responsible for building sustained provider and consumer demand for both products — translating clinical / product attributes into compelling positioning, developing marketing and promotional materials, driving awareness and preference among health care providers and end users, and working closely with Sales and Clinical Services & Training to convert marketing activity into volume growth and market share gains.

Key Responsibilities

Brand & Product Marketing Strategy

• Develop and own the annual marketing plan for Lydia IUD and Progesta Injectable — positioning, messaging, target segments, channel strategy, and budget.
• Define and continuously refine each product\'s value proposition for both provider audiences (clinical benefits, ease of use / insertion, safety profile) and end-user/consumer audiences (convenience, discretion, efficacy, duration).
• Conduct / commission market research (provider perception studies, consumer insights, competitor benchmarking) to inform positioning and identify growth opportunities.
• Own product lifecycle marketing: launch/relaunch plans, mid-life refreshes, and sunset planning where relevant.
• Track category and competitor activity (other IUDs, injectable contraceptives) and adjust strategy to defend/grow share.

Demand Generation & Campaign Management

• Design and execute demand generation campaigns (provider-facing and consumer-facing) across relevant channels — field promotions, health promoter / Lydia Bees activations, digital / social media, radio, point-of-care materials.
• Develop and manage below-the-line (BTL) activities: outreach campaigns, community activations, provider CMEs/detailing days, hospital/clinic engagement events.
• Where budget allows, plan above-the-line (ATL) or mass-media components in coordination with Marketing / Comms.

Provider Engagement & Detailing Support

• Develop provider-facing detailing materials and brand education content (clinical fact sheets, insertion / administration guides, objection-handling tools) in coordination with Clinical Services & Training.
• Support field teams and health promoters with up-to-date messaging, talking points, and promotional tools for Lydia IUD and Progesta.
• Partner with Clinical Services & Training to align marketing messaging with LARC / injectable training content so providers who are trained are also equipped to promote the products to their clients.
• Engage key opinion leaders (KOLs) and professional associations (e.g., gynecology/family planning bodies) to build clinical credibility and advocacy for both brands.

Channel & Trade Marketing

• Work with Retail, Wholesale, and Hospital channel teams to ensure consistent product visibility, merchandising, and messaging at point of sale / point of care.
• Develop channel-specific marketing toolkits (e.g., pharmacy/PPMV materials for Progesta, hospital-facing materials for Lydia IUD and Progesta).
• Support trade / channel partners (distributors, pharmacies, hospitals) with promotional materials, incentive concepts, and co-marketing opportunities where applicable.
• Coordinate retail audit and client profiling initiatives to identify high-potential outlets/facilities for focused marketing push.

Cross-functional Collaboration & Reporting

• Work closely with Sales to align marketing activity with sales targets and pipeline needs, ensuring campaigns translate into volume.
• Coordinate with Regulatory & Pharmacovigilance to ensure all marketing / promotional materials are compliant (NAFDAC and other applicable regulations).
• Provide input into demand forecasting based on planned marketing activity and expected uptake.
• Track and report monthly on marketing KPIs: volume / revenue growth, market share, campaign performance, brand awareness / preference metrics.
• Manage the marketing budget for both products, ensuring efficient allocation and ROI tracking.

Key Performance Indicators 

• Volume / revenue growth for Lydia IUD and Progesta Injectable against target
• Market share gain in each product\'s category
• Number and reach of demand generation campaigns / activations executed
• Provider brand awareness / preference scores (via periodic surveys)
• Consumer awareness / uptake metrics where trackable
• Cost efficiency of campaigns (cost per lead / activation / unit sold)
• Quality and timeliness of marketing collateral delivered to field/sales teams

Person Specification

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Health Sciences, or a related field (MBA or postgraduate marketing qualification an advantage).
• Working knowledge of reproductive health / family planning products is a strong advantage.

Experience

• Minimum 4–6 years\' experience in product / brand marketing, ideally within pharmaceutical, FMCG, or health commodities sectors.
• Demonstrated experience developing and executing marketing campaigns that moved volume/market share, not just brand awareness.
• Experience marketing to both B2B/professional audiences (health care providers) and B2C/consumer audiences is highly desirable.
• Experience working with or alongside field sales/promoter teams to translate marketing into on-the-ground activation.

Technical Skills & Competencies

• Strong grasp of marketing fundamentals: positioning, segmentation, campaign planning, budget management, ROI measurement.
• Comfortable working with both digital marketing (social, content) and traditional/field marketing (BTL activations, community outreach).
• Ability to translate clinical / technical product information into persuasive, audience-appropriate messaging.
• Data-driven — comfortable tracking KPIs, analyzing campaign performance, and adjusting plans accordingly.
• Familiarity with regulatory / compliance requirements for promotional material in the health / pharma space (NAFDAC / PCN etc.) is an advantage.
• Strong project management skills — able to run multiple campaigns and stakeholders concurrently.

Soft Skills, Personality & Attitude

Interpersonal & Communication

• Creative storyteller who can make clinical products (an IUD, an injectable) feel relevant and desirable to both providers and end users.
• Strong collaborator — comfortable being the connective tissue between several departments and external agencies / vendors.
• Confident presenting campaign concepts and results to internal stakeholders and, where relevant, external partners (KOLs, distributors).

Personal Drive & Attitude

• Genuinely curious about what drives provider and consumer behavior — treats research and field feedback as fuel for better campaigns, not a formality.
• Ownership mentality — proactively spots when a campaign isn\'t working and course-corrects rather than waiting to be told.
• Comfortable balancing creative ambition with budget and regulatory realities.
• Motivated by impact — sees Lydia IUD and Progesta uptake as directly tied to expanding women\'s contraceptive choice, not just as a sales number.

Working Style

• Organized and deadline-driven — juggles multiple campaigns and channel partners without dropping quality.
• Detail-oriented on compliance and messaging accuracy, given the sensitivity of reproductive health marketing.
• Adaptable — comfortable pivoting a campaign approach based on field feedback, budget shifts, or regulatory input.

Cultural / Contextual Fit

• Sensitivity and cultural fluency in marketing family planning products across Nigeria\'s diverse regional, religious, and socioeconomic contexts.
• Professional judgment in navigating any sensitivities around injectable/IUD contraception messaging in different community settings.

Method of Application

Interested and qualified candidates should forward their CV to: hr@dktnigeria.org using the position as subject of email.