Key Responsibilities
- Develop and execute growth strategies that increase brand visibility, qualified leads, pipeline, and revenue opportunities.
- Build and manage inbound and outbound lead-generation campaigns, sales funnels, and conversion initiatives.
- Identify opportunities to improve website, landing page, and digital conversion performance.
- Manage CRM usage, lead tracking, and pipeline visibility to support effective follow-up and business development.
- Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Monitor campaign performance, ROI, SEO, GA4, and Search Console, using insights to improve marketing performance.
- Develop and manage email marketing campaigns, newsletters, and other targeted communications.
- Identify and pursue new business opportunities, strategic partnerships, referral relationships, and industry opportunities.
- Build relationships with relevant organizations, communities, platforms, and potential partners that can expand market reach and generate opportunities.
- Support proposals, pitches, presentations, networking, sponsorships, and other business development activities.
- Work closely with the CEO and relevant teams to develop sales opportunities and move prospects through the pipeline.
- Strengthen market positioning through case studies, thought leadership, PR, industry visibility, and other brand-building initiatives.
- Identify opportunities to use AI, automation, and emerging marketing technologies to improve growth activities and efficiency.
- Recommend new revenue opportunities and continuously improve marketing, lead-generation, and business development systems.
- Track and report on growth performance, including qualified leads, pipeline, campaign performance, partnerships, and revenue contribution.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4–5+ years of experience in growth marketing, digital marketing, business development, partnerships, or a related commercial role.
- Experience working in a digital, marketing, advertising, communications, consulting, technology, or other client-facing environment is strongly preferred.
- Demonstrable experience generating qualified leads and contributing to business or revenue growth.
- Experience planning and optimizing paid digital campaigns and using marketing analytics to guide decisions.
- Strong understanding of lead generation, sales funnels, CRM, conversion optimization, email marketing, SEO, and performance marketing.
- Proficiency with Google Ads, Meta Ads, GA4, Search Console, CRM platforms, landing page optimization, email marketing, copywriting, and business development.
- Experience identifying and developing strategic partnerships, referral opportunities, or new business relationships.
- Strong commercial awareness with the ability to connect marketing activities to pipeline and revenue.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to work independently, manage multiple growth initiatives, and take ownership of targets and outcomes.
- Experience with LinkedIn Ads, marketing automation, HubSpot, Web-flow/WordPress, and AI tools is an advantage.
- Relevant certifications in digital marketing, performance marketing, Google Ads, or related areas are an advantage.
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