Content Marketer

• We're looking for a creative, commercially minded Content Marketer to join our Brand & Marketing team.
• You'll work closely with Marketing, Product, Growth, Design, CRM, and Customer Experience teams to create clear, concise, and user-friendly copy for our digital products.
• This is a hands-on role for someone who understands consumer behavior, can adapt their writing across multiple channels, and knows how to craft messaging that resonates with Nigerian audiences.

Key Responsibilities

• Write clear, engaging, and user-centered copy across FairMoney's digital products and marketing channels, including the mobile app, website, CRM campaigns, social media, product interfaces, and marketing materials.
• Translate complex financial products and services into simple, relatable messaging that customers can easily understand and trust. 
• Create campaign concepts, headlines, taglines, scripts, and calls-to-action that drive acquisition, engagement, and retention.
• Adapt messaging for different customer segments while maintaining a consistent FairMoney tone of voice across all touchpoints.
• Collaborate closely with Product, Growth, Design, Customer Experience, and Marketing teams to develop and execute high-impact campaigns. 
• Create culturally relevant content that reflects the realities, language, and everyday experiences of Nigerian consumers.
• Edit and proofread copy across the business, ensuring clarity, accuracy, consistency, and compliance with brand and regulatory standards. 
• Support product launches, seasonal campaigns, employer branding, partnerships, and customer education initiatives.
• Stay informed on customer insights, market trends, and competitor messaging to improve communication effectiveness.

Requirements

• Bachelor's degree in Communications, Marketing, English, or a related discipline. 
• 4+ years of professional copywriting experience, ideally within fintech, banking, or financial institutions.
• Demonstrated experience writing for B2C and consumer audiences, with a strong understanding of consumer behavior and customer journeys.
• Proven ability to create conversion-focused copy across digital channels, including in-app and website copy, UX microcopy, CRM communications, email campaigns, and push notifications, with an understanding of how messaging influences acquisition, engagement, conversion, and retention.
• Exceptional written English with excellent editing, proofreading, copywriting skills, and the ability to communicate complex ideas through clear, compelling messaging.
• Strong understanding of Nigerian culture and local communication styles.
• Professional proficiency in English and Yoruba, with the ability to create original marketing copy in both languages, not simply translate content.
• Experience writing persuasive copy across a range of formats.
• Ability to simplify technical or financial concepts into content that is clear, engaging, and trustworthy.
• Experience collaborating with cross-functional teams, including Product, Design, Marketing, CRM, and Customer Support with the ability to incorporate feedback quickly and effectively. 
• Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.

Nice to Have:

• Working proficiency in additional Nigerian languages such as Igbo or Hausa.
• Experience localizing campaigns for different regions and audiences across Nigeria.
• Background in UX writing.
• Experience writing for regulated industries where accuracy and compliance are essential.
• Familiarity with SEO, CRM communications, and AI-assisted content creation tools while maintaining high editorial standards.

Benefits

• Private Health Insurance
• Paid Time Off
• Hybrid work
• Training & Development programs.

Recruitment Process:

• Screening with a member of the recruitment team 30 min.
• Technical Interview with the hiring manager.
• Take-home assessment
• Final Interview with the Chief Growth Officer.